Roche 

Challenge: Roche DMD wanted an asset to engage with healthcare practitioners during scientific exchanges, including meetings, discussions, congress booths, and local websites. The unbranded video needed to educate HCPs about the key components of "delandistrogene moxeparvovec" and how the treatment can address the underlying cause of DMD."e of DMD."e of DMD."e of DMD.
 

Insight: Use the illustration to humanise the disease and as a vehicle to subtly brand the message with ROche MD colours

 

Solution: A comprehensive 2 minutes and 50 seconds video illustrating the context, symptoms, and remedy that Roche MD can provide.